Why The Information Age Is Dead!

Posted on Dec 30, 2008 10:56:09 PM

The Information Age is dead. We stand at the cusp of a new era. We used to live in the Information Age, but you know how it goes when everyone jumps on the bandwagon. Too much of a good thing became a bad thing. I know you feel it. We both know that everyone is glutted with more information than we know what to do with. You surf the web and there is page after page of information, right? But how do you sort and sift through it all and solve your problems? How do you get what you need&ndashquickly?

We used to want information, but now we want something better. That is why we are at the dawn of a new age. The Recommendation Age. People don’t want information. They want solutions to their problems, and that means they need information filtered through the expertise of someone who has gone before them. And that’s going to be YOU! You will write your book and become a noted expert in your field.

In his book, The Long Tail, Chris Anderson wrote about the dawning of this new age. He said that what people want is not more information, but a trusted guide who can give context to the content.

Your Life Experiences and Passion position you with the natural readiness to make recommendations to others. It’s human nature. You do it all the time in small ways. Think about it. Haven’t you ever told a friend&ndashor even a stranger&ndashto steer clear of a product that doesn’t live up to expectations? Haven’t you ever suggested a tasty dish at a restaurant, or told a friend why she would absolutely love a movie you just saw?

I know you have. We all do this. That’s the power of Recommendation Marketing. It’s time to cash in on a natural human tendency. Since four out of five people want to write a book, chances are excellent that you have always dreamed of telling your own story and leaving your own legacy.

It’s time for YOU to write your book and become an expert millionaire.

Where do people go when they have a problem? The Internet. This is where you should start. Get your book online.

We are drowning in information. The Internet’s greatest advantage is that it level the playing field. Now everybody with a computer and an internet connection has access to the same information. But the greatest asset has also become the greatest annoyance. Today we are drowning in information. We are over-communicated to.

What will you recommend? How will YOU solve other people’s problems. The type of writing that sells the best on the internet is non-fiction. People want help solving their problems.

What problems will YOU solve for people? Look to your own life. What do you do naturally that other people struggle with? What challenges have you overcome?

The information age is dead. We’re drowning in information. What people want now is for an expert to recommend a solution. The Recommendation Age is here. Take your place as an expert and cash in on the Recommendation Age by writing YOUR book&ndashstarting now!

So You Want To Publish A Community Magazine?

Posted on Dec 23, 2008 12:06:07 PM

So you’ve made the decision to publish your own community magazine, but what now? Where do you go for advice, information and above all, inspiration?

Despite its growing popularity, the business of publishing local community magazines is not covered to any great extent on the internet and there are very few web sites where you can get informal advice and communicate with like-minded people. Unlike normal publishing, the business of publishing local community magazines is very often the domain of individuals working alone for much of the time, and it can become a solitary existence.

Basically, there are two types of local community magazines favoured by aspiring local publishers. The first comprises booklets, usually in A5 size, containing local trade and business advertisements, and this type of magazine is generally distributed around your local area free of charge, with income being made from advertising revenue alone.

There are several franchise opportunities available for this type of community magazine which can prove to be a great way to get started as almost everything you will require is included in the package, including software, advertisement templates and on-going support. The drawback to this type of opportunity is the initial cost of your investment, which can be as high as several thousand pounds. A number of companies now offer local community magazine publishing franchises and a search on the internet will enable you to obtain further information from those readily available.

The second type of local community magazine offers a much more personal reflection on your community, comprising the recollections of local people and a study of your town’s local history, which are compiled into a saleable product. It is unlikely that you will find a franchise opportunity available for this type of magazine and if you decide to go along this path then much of the groundwork will have to be done by yourself. However, in terms of overall interest, this type of magazine will offer much more appeal to your readers.

Establishing a local community magazine featuring the recollections of people from within your home community along with studies of your town’s local history can be accomplished with very little financial investment. It is possible to begin printing your magazines from home using a suitable laser printer until you have established a circulation sufficient to meet the cost of commercial printing. Even if you opt for commercial printing from the outset your initial investment could be relatively small.

The main difference between these two very different types of magazines is that one is distributed free of charge, while the second has to be marketed and sold, although as we have already learned, the second type of magazine produces a very saleable product.

A magazine based primarily on local advertising can be highly lucrative but the competition can be intense as there are already a large number of similar publications in circulation and you may well find yourself competing against large-scale organisations. On the other hand, a magazine featuring personal recollections will generally have very little, if any, competition.

Whichever option you choose there is a fair amount of work to be done in order to become established. You must either contact local businesses and sell your advertising space or you must obtain interesting accounts of your town for publication. As always, getting started is the most difficult part.

In terms of appeal among your intended audience, the more personal community magazine is easily the better option and can soon generate sufficient interest to ensure that once you have obtained content to begin publishing, additional content will be submitted directly to you by your readers.

It must be borne in mind that a magazine based on advertising can also incorporate features providing local interest, and in much the same way, a magazine featuring personal recollections can include local trade and business advertising as a source of supplementary income.

Publishing local community magazines can either be simply a business or a very enjoyable and extremely satisfying business – but that is for you to decide.

Seven Ways To Connect Your Writing And Your Life

Posted on Dec 6, 2008 08:29:24 PM

An important question for any artist is: How can I built a career and simultaneously be true to myself? It’s an important question, and during the twenty years I’ve taught writing, hundreds of students have expressed the belief that success and personal integrity are mutually exclusive.

The Lifewriting

I Quit And Other Sensible Ideas – Or, Five Reasons To Stay A Writer

Posted on Dec 2, 2008 01:06:42 PM

It comes along more frequently than not: The thought that you’re insane and should pursue a career that doesn’t stomp on your pride or demolish your ego. You have the hopes of fame and fortune to comfort you at times, but not often enough to keep doubt from gnawing at your mind.

Discouragement is a constant companion. You face rejections. You spend time, money and energy with no guarantee of financial gain (and if you’re published, you face rejections; spend time, money and energy with no guarantee of financial gain). You endure looks of healthy disdain from people when you reveal you’re a writer. If you’re a literary writer, you’re regarded with some awe; a genre author; however, is looked upon with the same reverence as a stripper.

At times like these, quitting seems like a sensible thing to do. I would encourage it, if you are constantly depressed and on the verge of madness. It isn’t worth your sanity and publishing isn’t an industry that is concerned with keeping you sane. Drinking may no longer be common among writers, but it certainly is a temptation.

If rejections make you want to bang your head against the wall, writing is painful and the thought of another damn story swimming in your head makes you nauseous – Stop. Now. If you can’t stop, there’s help. Here are five reasons to stay a writer:

You don’t have to submit your work. There’s no obligation for a writer to share their work with editors and critics (Emily Dickinson is a fine example) you can write for the pleasure of it. If you do wish to publicize your work, you can self-publish. However, you don’t need to be published to be a writer (I know I keep saying this, but I will continue to do so until I am believed). Validation is great, creation divine. Create, explore, indulge! Be free. Write.

For immortality. When you die, there is a distinct possibility that your unpublished works will be discovered, you’ll be proclaimed a genius, your books will be translated into many languages both live and dead, turned into a film every few decades and inspire legions of writers who are obscure and writing anyway. If you don’t write, there will be nothing to discover.

Revenge. Remember that teacher who bloodied your beloved essays with red marks? That scathing critique partner with ‘helpful advice?’ That insolent editor who didn’t even bother to send a form rejection, but scribbled ‘No thanks’ on your query? Well, write to show the bastards! Strong emotions are a great motivation to write. Write to prove them wrong.

We need stories. Naturally, literary snobs would beg to differ, thinking literature is being polluted by uneducated neophytes who have the audacity to write because they have the ability to type their names.

Fortunately, I find their opinions as necessary as Athletes’ foot. Therefore, I implore you to tell your tales in your voice. No copycats please. It doesn’t matter if your prose doesn’t ring like Jane Austen, echo like J. California Cooper, bellow like Mark Twain, sing like JK Rowling’s or linger like Anne Lamott’s. We need stories to survive. Help us.

You get to determine your success. Writing can afford you big and little successes. The poem that brought a smile to your friend’s face, the essay that saved the front page of the neighborhood newsletter, the short story that helped a lonely teenager through a hard time, the novel that opened someone’s mind to a new way of thinking.

Okay, so you may never hit the bestseller’s list, win a National Book Award or any award for that matter. Perhaps only the sky will know your gifts. You’re living a dream few people allow themselves to experience. They talk about writing–some very loudly–but few do it. The world bends to those who proclaim who they are without apology (okay it doesn’t actually bend, but it does bow a little).

Because you must. That’s reason enough for me. I don’t have a style or voice that many know and my work isn’t breaking any records. There are times I want to throw up my hands and say, “Enough! I quit!” And the world sighs with relief, and I sigh feeling in control of my future. I stand up from my desk determined never to return. Then a little voice says… “There was this woman who discovered she was married to the wrong man…”

Why Publish Your Writing In A Printed Book?

Posted on Nov 17, 2008 02:44:01 PM

Why would anyone want to create a printed book, when then can create eBooks a lot more easily — and cheaply? Why would anyone want to get mired in the process of printing and shipping physical books that take time to deliver to customers, when they can deliver a digital information product immediately, with no additional production or shipping costs? What’s the point of having a tree-killing artifact of yesteryear in your creative portfolio?

Well, like it or not, a lot of people still prefer printed books to eBooks. They like — no, they love — the feel of a printed copy in their hands. It gives them a sense of well-being and solidity, to have a physical work they can carry with them and put on their bookshelves. They’re “old school” and they like it that way. Or, they just never warmed up to eBooks or digital media.

I had a conversation with an international television reporter about one of my books that was coming out soon — I didn’t yet have the printed version in my hands, but I had a PDF eBook I could send him. He said many times over that he hated to read eBooks, but that was all I had at the time, and so I sent it to him. It would have been a whole lot better if I could have sent him a printed copy, instead. Of course, I made do with what I had, but if only…

Now, there’s a very good reason some people like printed books better than eBooks — they can read them anywhere, anytime, without needing a computer to do it. For all the talk about “portable media,” these days, a book is really the ultimate in portable media! It fits in your hand, it doesn’t require batteries, and there are no complicated instructions to figure out! As advanced as our technology may be, there’s nothing like a book to truly “transport information” quickly and efficiently, across the bounds of time and space.

Ironic, isn’t it, that the ultimate medium for portable, instantaneous information sharing is just the thing that a lot of us thought was on its way out, with the advent of the internet!

Books are not “reserved” for the technologically gifted. They’re not available only to people with a computer and a broadband connection. They’re easy to use, easy to transport, and — unlike some of the cutting-edge entertainment technology available today — everybody understands what they’re all about.

When you publish a printed book, you level the playing field for potential customers, and you make it possible for a wider variety of people to access and enjoy your work.

Another reason to create a printed book, is for credibility. With a printed book in hand — especially one with an ISBN — you can approach magazines and newspapers and radio and television hosts and have something in hand to talk about with them. You can mail your book to reviewers and reporters, and you can hold up your creation for the camera, when it comes time to tell the audience what all the excitement is about. And when members of your audience go to their local bookstore to see if they carry your book (depending on what service you use to publish your book), they can put in a request for the book from the bookstore, and potentially help you get it stocked on the bookshelf stores. (Though you may already be convinced, like many other infopreneurs, that bookstores are not the place to sell books, still, it doesn’t hurt to see your book on the shelves of a brick-and-mortar store.)

Probably my favorite reason to publish in print, is how it can take your ideas to a whole new level and get you the kind of exposure once reserved only for the connected elite. Having a book in print has a way of instantly establishing you as an expert, in ways that producing (even getting rich from) digital information products can’t, in the “real world” offline. When people hear you’ve written a book, and they see that book in your hands, a connection kicks in, somewhere inside their heads, that says you must be pretty smart. Chances are, it’s true — you are! But the perception of others that you must be one smart cookie, since you’ve written this book, usually doesn’t get so far as to delve into the nature of your book, if it’s any “good,” or if your work is widely accepted and respected in academic or commercial circles.

Everyday folks have an innate respect for people who can write down enough coherent thought, and organize it completely enough, to produce a book. An awful lot of people never get that far. Some may think about it, but never do it. As a published author, as far as a lot of folks are concerned, you’re in a league of your own. And that’s a pretty good feeling!

I’ve gotten a bit of practice having that feeling. To my friends and family, I’m “just Kay” and that’s fine with me. All that fame business just kind of gets in the way, when it comes to my personal relationships. But to people who read the international press in the areas I publish in (technology and cross-cultural concerns), I have a somewhat different persona — I’m a published author who has caught the attention of folks from Asia and Europe with a controversial and rabble-rousing work that hit the presses in the fall of 2006. It’s pretty cool, to come across people from far away, who have read reviews of my books in magazines and newspapers I’ve never heard of. And I’ve got some pretty cool clippings of articles that mention me — and my book — exclusively, or in passing. That was all possible, because I published a printed book. It doesn’t matter that I have eBook versions of my works available for instant download. Most of the time, that’s not even on the radar of the mainstream international press. In fact, if anything, they kind of turn up their noses when I mention my eBook. But my printed version of that same book… well, that’s another story.

Publishing a printed book widens the reach of your ideas in ways that digital media can’t quite do. You open up your ideas to a whole different audience, and you get the chance to make even more of an impact with your concepts and your unique “take” on the world… taking a position of true thought leadership in a hurting world that’s sorely in need of fresh, new ideas. In fact, now is really the perfect time to be stepping out as a innovative new author in the print publishing world. The old formulas and the old ways of seeing the world and talking about it and conceptualizing it and relating to it, are pretty tired and worn out. We need fresh new ideas, brilliant new insights, and innovative ways of thinking about our world. You may have distilled everything you know and popped it into an eBook, but the print world offers you yet another medium (or “channel,” if you prefer marketing lingo) for your ideas.

My favorite reason of all for publishing a printed book, is the profound satisfaction that comes from holding a real, honest-to-goodness tangible book in your hands. I’ve been a book reader for over 30 years, and I’ve never lost my love for the sight of words on a printed page. All the better, when those words are mine! Some would call it vanity, but I call it doing my talents justice… and having something to show for all my work, all those live-long years of writing, writing, and writing some more, against all odds, hope against hope. I’m a very tactile person, when it comes to words, too, so I like to have something to hang onto. Digital is great — it’s my medium of choice, these days — but I can’t flip through the pages of a PDF quite the same way I can thumb through a book.

It really is an incredibly exciting time to be a writer and independent publisher! I’m so deeply grateful to have been born at this point in history, with my love of language and books — and the ability to put that love into manifest product. The possibilities really are endless… provided, of course, you know how to explore them. And that’s what this guide is about — getting you, an infopreneur or digital product creator, the tools and the skills and the orientation you need, to turn your digital content into print format, so you can reach a wider audience and more firmly establish yourself in your own niche of thought leadership.