How To Choose A Money-Making Book Subject
Posted on Dec 10, 2008 02:08:49 PM
People never change. Nor do their basic desires. They’ve existed for thousands of years and will continue to exist for thousands more.
Names of people will change. Technology will change. People’s desires won’t &ndash their desires are hard-wired into our DNA.
That’s good for you &ndash as an author. By knowing what people want, you can profit from their desires. And since their desires are predictable, your ability to make money from your book ideas just got a lot more profitable, as well.
So, you must be wondering what do people want to read.
The top three general desires revolve around: Food, Love, and Money.
There will ALWAYS be a market for new cookbooks, new books on love, and new books on ways to make money. Guaranteed!
This will never change. Ever.
So if you have an idea that fits in one of those categories – you are well on your way to celebrity status. It doesn’t have to be an original thought on the subject. It can just be a new spin on an existing topic.
NOTE: People do not buy books because they are bargains. They buy them because they have some hope that they will find something &ndash not matter how small &ndash that will positively add value to their lives.
What else are people interested in reading about…
* Security
* Sex
* Power
* Immortality
* Happiness
* Safety
* Health
* Recognition
Some more generalized topics would be things like:
To attract the opposite sex.
To keep their possessions.
To have more fun.
To satisfy curiosity.
To protect their family.
To be in style.
To have beautiful possessions.
To quench their appetite.
To emulate others.
To avoid trouble.
To avoid criticism.
To be an individual.
To protect their reputation.
To grab opportunities.
To make work easier.
When you brainstorm ideas for your book, keep these customer desires in mind.
NOTE: Although it is good to focus your topic, you should try to keep it in a general category that will be wanted by a larger section of the population.
For example: You don’t want to write a book just about “Love” because it’s far TOO general of a topic. But you also don’t want to focus your topic so much it becomes something like “Love between 20 &ndash 24 year olds in Northwest California.”
Yes, I know that was an exaggerated example and you’d never go that targeted but you get my meaning.
Maybe you could write something like “How to be a 20-something in Love.” More targeted than just LOVE but still part of a large group of people who would be interested.
NOTE: Go with a subject you’re already passionate about.
Don’t make this process harder than it has to be. If you’re already passionate about gardening, cooking, investing, pet health, etc. then look in that area for the subject of your book.
#1) You will WANT to become a recognized expert in the field. Nothing worse than finding a topic that will make you money but you’re embarrassed to be associate with.
I did some research and found a hot topic that could have made me thousands literally overnight… but then I realized I didn’t really want my name associated with that topic. Money is important but if you write your book about a topic you’re excited about and you become a recognized expert &ndash achieving celebrity status &ndash you will have SO much more than just money in the bank.
#2) Working on your project will seem like anything but work. When I chose a subject specifically because I think it will make money &ndash I’m less than happy to do the writing. When it’s about something I enjoy then I can’t wait to write and don’t want to stop. I’ve worked until the early hours of the morning because I just lost track of time.
Find something that really gets you excited!
What Is Freelance Journalism?
Posted on Nov 27, 2008 11:37:12 AM
Freelance journalism is one of the more hectic forms of freelance writing. If you want to become a successful freelance journalist, you’ll need to be comfortable with spending much time hunting down stories, traveling from place to place, and writing under short deadlines. If you enjoy all of that, and if you’re interested in some of the best opportunities for personal creativity, then freelance journalism may be for you.
When we talk about freelance journalism, we need to distinguish between two types: newspaper journalism and magazine journalism. As a rule, newspaper journalism involves a much narrower range of subject matter than magazine journalism, significantly shorter articles, and a greater focus on form. Typical newspaper articles follow a hierarchical format: the most pertinent information first, the least pertinent last. For example, an article about a local parade would start with “The X Parade will travel down Main Street at 10:00 Saturday in support of Y,” while it might end with “Onlookers are advised to bring umbrellas.”
Additionally, writing as a newspaper journalist means that you need the ability to find out about the news. Often, a journalist’s day looks like this: the editor assigns the journalist an article topic at 6 AM. By 8 AM, the journalist is making phone calls to various parties related to the topic. For a story on rising gas prices, this may include CEOs of oil companies, local gas station owners, car owners (interviewed on the street or at gas stations), car manufacturers, and local policymakers. Journalists usually interview anyone with a meaningful connection to the topic, and who can provide some good, succinct quotes and information.
Information-gathering goes on for most of the day, usually ending around evening. The journalist then works on the article, fact-checking where appropriate, before submitting it for publication sometime that night, with the deadline depending on the individual paper. Then the journalist is able to go to sleep–until 6 AM rolls around again, and the next article topic comes in.
More leeway is available with the larger “feature” articles. These appear in film sections, lifestyle sections, health sections or other less breaking-news-focused parts of the daily paper. Often newspapers publish these sections weekly, rather than daily, to save on printing costs.
For example, the film section may only appear on Fridays, the food section on Tuesdays, etc. The upshot of this is the freelance journalist has more time to research and to work on an excellent, well-rounded article. Using the same research methods (calling everyone connected to the topic, scheduling interviews, synthesizing succinct points from a large information pool), a feature writer constructs a more in-depth look at a given topic than a news writer can achieve in a short column of text.
Additionally, there’s occasionally more freedom in the choice of subject matter. Perhaps you know about an excellent local band in need of a profile? Maybe you volunteer in a community organization that does interesting work and deserves a write-up? How about writing an article on the health benefits of soybeans? A newspaper’s “features” section can be an excellent venue and a personal one, which can be rare in freelance writing. Additionally, feature articles don’t depend heavily on the hierarchical “news” format, making your job much easier (or harder, if you find it difficult to structure an article without set guidelines.)
Magazine journalism is similar to the “feature” style of newspaper journalism, albeit with much more generous word limits (and often more generous pay rates.) The downside is that a magazine may not have as many opportunities for publishing your work. The broader subject matter of a magazine may also result in topics that require more legwork and potential travel expenses (hopefully paid for by the magazine) than just a profile of a local policymaker. To be an effective magazine writer, you’ll need to look much harder for article ideas, but the payoff can be well worth it.
How do you scout out freelance journalism jobs? For newspapers, have some sample articles written, a good working knowledge of style guides (especially Associated Press style), and a willingness to work on whatever is available until the editor or publisher promotes you to working on more enjoyable assignments. For magazines, it’s best to research your articles and write them in advance; afterwards you can send query letters to the appropriate editors in hopes of becoming published. In either case, submission information is printed on the staff page of magazines and newspapers. You can also find submission information online at the publications’ web sites.
The career of a journalist isn’t for everyone. Whereas many freelance writing projects are about a predictable routine of research and writing, the variety and novelty of writing news and feature articles eschews all routine in favor of a constant flurry of ad hoc interviews, phone calls and general information-gathering. But to some people, this is far from a drawback. If you’re one of those people, start developing your portfolio now, get in touch with some editors (either by appointment or by query), and prepare yourself for a successful career in freelance journalism.
What Is Freelance Food Writing?
Posted on Nov 26, 2008 07:10:30 PM
If you have a good appetite and a way with words, food writing may be a career option to consider. Not only is doing research for food writing one of the more enjoyable tasks in freelance writing, but you’ll never be short of restaurant recommendations and potential free meals — though you may run short of well-fitting pants.
To become a successful freelance food writer, you’ll need to know how to describe food well. The key to description, at least in traditional literature, is to make focused, concrete comparisons. To see why, ask yourself which sentence you find more appealing: “It was the tastiest shrimp I’ve ever eaten,” or “The lime-pressed garlic shrimp, grilled over applewood, had a texture between the crunch of caramelized sugar and the soft resistance of a medium-rare salmon filet”?
The fundamental law of food writing is to make your reader wish that he or she had some of whatever delicious dish you’re writing about, to make the reader personally invested in the food. And there’s a strange quirk in the human mind: whenever we think about an object or activity, we activate the parts of our brain that turn on whenever we’re interacting with that object or engaged in that activity. In other words: if we think about throwing a baseball, the nerves in our arm twitch. Or, if we think about eating a thick steak, our stomach grumbles and our mouth waters. When you’re writing about food, you want to activate those same parts of the brain to make your reader feel that he or she is sharing in the experience of eating it. Words like “tasty,” “delicious,” or, worst of all, “really good,” won’t do anything for your reader’s emotions. Only words related to food — or words and images with strong emotional connotations — will really get your readers’ mouths watering.
Once you’ve written your articles, where do you market your food writing? If you live in a large city, you can write for a local newspaper or an alternative paper (i.e. the LA Weekly, the Austin Chronicle, etc.). Millions of people read these papers daily or weekly, and a good portion of those millions read the food section. When anyone in a major city needs to make restaurant reservations for a date, business dinner, party, or other social engagement, they look in the food section of the local paper for hot new restaurant reviews. Stay on top of restaurant openings and closings in your city. New restaurant openings can be your “bread and butter.” Local newspapers and online city guides are always wanting to print new restaurant reviews.
If you have a favorite local hangout that not many people know about, write an article on it. Submit your article with a proper query letter to a local newspaper. You might be the first one to write about the place, throwing needed business their way. In the end, you collect a decent paycheck from the newspaper, along with a published clip, a byline, and hopefully more work and referrals.
Another option is to write for magazines dedicated to food, dining, city nightlife, general lifestyles, or for the tourist market. If you plan to write for magazines, your choice of what to write about becomes much broader. You can write how-to articles, interview pieces, cookware reviews, and so on. If you plan to write for local tourism guides, your best bet is to write restaurant reviews. Tourists may not know about any of the well-known restaurants or diners in the area. Tourism guides provide insight and guidance to what’s hot and what’s not in the area. This means that there’s a steady flow of potential readers for your restaurant reviews and other food writing.
If you don’t live in a large city, it’s much more difficult to become a food writer. The mom n’ pop cafe downtown may have some of the best omelets you’ve ever tasted, but how are you supposed to sell an article if everyone in town already eats at that cafe every Friday night? Consider selling your articles to regional magazines. The Department of Transportation in several US states often publishes a monthly magazine about regional news. The editors of these magazines often look at local restaurant reviews as a source of human interest, or a way of boosting out-of-state tourism to non-traditional destinations.
Additionally, you might try writing sample copy for cookbooks, press releases for food suppliers, or ads for food companies. Companies and book publishers hire good food writers to help market anything from new varieties of pasta sauce to gourmet steak dishes. Even a nearby supermarket might be willing to pay for copy in weekly ad flyers.
Unfortunately for rural types, full-time food writing is more often than not an urban game. For urban types, food is one of the products that won’t ever stop being popular, especially when it’s offered as part of a good restaurant experience. Thus food writing means job security, and more importantly than that: it’s just outright enjoyable writing. So get to it!
What Is Freelance Speech Writing?
Posted on Nov 7, 2008 11:21:46 AM
Freelance speech writing is the champagne of freelance writing; it offers a high degree of creativity, a high-profile clientele, and the chance to have your work heard among elite people. Of course, there are downsides as well: your style is restricted to that of the speaker, and the pool of jobs is substantially smaller than many other forms of freelance writing. But on the whole, the advantages make it very attractive to pursue gigs as a freelance speech writer.
Speech writing is one of the oldest forms of communication. Much of what we consider good rhetorical practice today goes back to the Romans and Cicero. Until the previous century, long rhetorically-polished speeches were a central (and enjoyable) part of serious literature, from the hieratic diatribes of Shakespeare’s Lear to the long burlesque flights of Dickens’s heroes and grotesques. Today, speech writing is mostly confined to large formal parties, serious events, and political careers, but something of the dignity of the art’s long history still adheres to people’s ideas about roaring good speeches. Speech writing is the art of making people appear both persuasive and dignified, of turning ordinary people into sources of entertainment and wisdom. As expected, writing speeches effectively can be difficult to do well.
The key to effective speech writing–as well as the key to effective writing in general–is to know one’s audience. In speech writing, the audience is a literal one: an employee pool, a group of wedding guests, or a rural electorate. The speechwriter should, before setting even one word to paper, find out who the speech is intended for and take this into account when structuring the work.
Once you know your audience, know your speaker. As Bernard Shaw once said, it’s impossible to make a silk purse from a sow’s ear — or at least, people don’t want to believe it’s possible. If the CEO you’re writing for is known as a good ol’ boy, down-to-earth businessman, it won’t ring true if your speech contains a number of high literary allusions and elaborate rhetorical constructions. If you’re writing for a museum curator, opening with an off-color joke and referring to “the folks back home” is not necessarily the best way to go.
You not only have to know about your client’s perceived character, but about his or her actual speech rhythms. Interview your client if possible, or if not possible, try to get access to videos, tapes, or other recordings. This should give you some idea of voice, and some understanding of how best to express your ideas in the “client’s words.” If a speech doesn’t sound natural coming from the client’s mouth, the speech won’t work and you won’t develop a good reputation that leads to more assignments. So put in the time, get a good idea of the client’s voice, and use it exclusively in your work.
Framing your speech around the subject matter can be tricky, but fortunately all the prep work you’ve been doing will make it a much simpler proposition. If you know your audience, your client’s speech style, and your client’s public perception, you’ll have a decent compass for navigating your speech through possible dead areas, out of dark, depressing moments, far to the lee of excessive frivolity, and generally on an even course from the first attention-getting moment to the conclusive point. It’s difficult to know exactly how a speech will play before it’s actually delivered, but you can get a rough idea by reading your drafts to a friendly audience (spouse, friends, children), or by tape-recording yourself delivering the speech into a mirror. A good speech doesn’t have dead moments, doesn’t bore, and reaches a series of short, conclusive points to keep the audience’s attention from wandering over time. If you do plenty of revision work and get a real idea of how your speech sounds when read aloud, you can fine-tune appropriately in order to ensure a successful speech, and a satisfied customer.
Of course, getting customers in the first place can be tricky: the speechwriting market is usually fairly small and fairly exclusive, since only the very wealthy can usually afford to have professional speechwriters work for them. The Catch-22 here is that the very wealthy typically only want established, proven speechwriters, a difficult preference for novice speechwriters to deal with. You can establish yourself and build a reputation, however, by advertising heavily in local papers, club newsletters, and anywhere likely to need a speech writer at some point in time: wedding planners, local organizations, startup corporations in your area. This may not be the best-paying work, but it’s essential to building a proven reputation as a good speechwriter. Once you have some gigs under your belt, start upping your level of advertising to include corporate newsletters and trade journals, and make sure to network at every event where you’ve written a speech. Word gets around, and eventually, if you promote yourself well, it’ll get to the right people.
In any case, it’ll be some time before your speech writing is well-known enough to command high prices, and to allow you to make it the exclusive focus of your freelance writing career. Keep up some other freelance jobs, write speeches whenever you get the opportunity, and keep up the self-promotion among the right circles. If you’re talented and you’re fortunate, you can make the switch to the champagne of freelance writing, and achieve that most satisfying of jobs: you can become a successful freelance speech writer.